We've been working on far more brochure and catalogue projects this quarter for clients who understand the benefit and importance their printed brochure plays in marketing their products and services.
Are you missing the boat and thought print was dead? Think again!
Here's an actual client scenario - We designed some brochures for a ... |
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1. Understand your target market.
The first thing to do before you spend any time planning your publication is to make sure you understand your target market. Possibly one of the worst things you can do is not tailoring your publication to your target market.
If you're struggling to work out who your target audience is, then ask y... |
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While refreshing your brand or marketing material should not undertaken without a reason, there's one very critical reason - If you go too long without a change in your marketing material, it will begin to look stale.
Why? Design of marketing design goes through trends and styles, just like clothes or interior design. A concept that h... |
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Tip #1. What Design Software Do You Use?
Your graphic designer should be experienced in all relevant programmes, as well as using the latest versions of these products. Professional graphic designers should be using a combination of the industry standard programs such as the Creative Suite - a combination of professional creative progr... |
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So, you've hired a graphic artist to design your business logo and artwork for brochures and marketing collateral; you pay them for their time and efforts, but do you actually know who owns the rights to the work? On its face, the answer seems self-evident; however, the answer is not exactly clear cut.
Essentially, copyright concerns any... |
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