There is so much noise when it comes to advertising, and it can be easy to feel lost in the crowd when it comes to getting your business in front of your clients.
According to the Yellow Social Media Report in 2018, more than half of the small businesses (51%) and medium businesses (58%) in Australia have a social media presence. When it ... |
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That small image that graces the top of your website and tells visitors what your business is about. It may be small, but it is quite a big deal. It has the responsibility of representing your brand, therefore, a lot of thought and care needs to go in to designing it. This is where graphic excel! Graphic designers are specialists at logo design,... |
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We've been working on far more brochure and catalogue projects this quarter for clients who understand the benefit and importance their printed brochure plays in marketing their products and services.
Are you missing the boat and thought print was dead? Think again!
Here's an actual client scenario - We designed some brochures for a ... |
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1. Understand your target market.
The first thing to do before you spend any time planning your publication is to make sure you understand your target market. Possibly one of the worst things you can do is not tailoring your publication to your target market.
If you're struggling to work out who your target audience is, then ask y... |
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While refreshing your brand or marketing material should not undertaken without a reason, there's one very critical reason - If you go too long without a change in your marketing material, it will begin to look stale.
Why? Design of marketing design goes through trends and styles, just like clothes or interior design. A concept that h... |
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