Designing the WOW Factor
Written on the 12 August 2015 by VB Designs
Design is the silent but effective partner to your business communications. The right design should encapsulate the essence of your brand, reinforce what makes you special and have a vibe that really resonates and connects with your customers.
Brilliant design is an essential element in every interaction you have with your audience. From the influence of your logo to the attraction of your online presence and the eye-catching appeal of your catalogue design, everything should fit together seamlessly so that it is recognised by your customers and appreciated by your prospects.
Whether you're creating a new brand or reinvigorating an old one, it's important to choose the right graphic designer who can work with you to transform the soul of your business into a powerful design a design that when you first see it doesn't just have you nodding your head, it leaves you speechless while your mind is shouting "WOW".
Brands are created in the mind but it takes more than just a good design eye to transform a grain of an idea into striking product that captures both the heart and the mind.
Choosing the right design partner to work with you is a big decision. Get it right, and they can make a powerful difference to your business. But get it wrong, and it can be a costly exercise that just doesn't hit the mark.
With so many businesses these days looking for a fresh approach to their branding, we thought we'd share our advice for choosing the right design partner. Here are our top 5 tips:
As the late, great Orson Wells once said, "Create your own visual style - let it be unique to yourself and yet identifiable to others". Creating your own visual style doesn't need to be a daunting exercise choose the right creative designer and they will open up new ideas and possibilities that will turn ideas into results.