How the online world has changed how we do business
Written on the 23 April 2015 by VB DesignsPrior to digital technology, if you wanted to start a business, you had to buy or rent a shop or office space, place adverts in local papers and pray that the customers would find you. Then the Internet arrived and everything evolved.
The Internet has revolutionised the way we do business. Our team of Gold Coast Graphic Designers have noticed that it's changed who our customers are, whom our competition is, how we advertise, how we research, and even how we interact with employees. Nowadays, to have a successful business without Internet is unthinkable. Even in smaller, local areas such as the Gold Coast, Graphic Designers are noticing more interaction online. Businesses have had to adapt to get the most out of this new medium, which includes the way they market, advertise and sell themselves.Customer Base
Businesses, like retail outlets, for example, no longer rely on a local customer base. The Internet has made it possible to sell goods to millions globally. Online Catalogue Design has allowed Graphic Designers to work closely with clients to produce online catalogues and brochures that are easily shared nationally and globally. The Internet has created the most inexpensive way to reach more clients.
Another successful way of advertising is through Viral Marketing. Whether you have a local Gold Coast business or global company, Viral Marketing can work well.
The concept is to encourage people to pass on a marketing message to others. Often this is done through clever videos. People watch the video, like it, and want their friends to see it too; it's a sharing experience connecting millions to your brand. Viral marketing is like having a free marketing team of social media users.Marketing and Research
It has become easier to gauge the needs of your customers. The Gold Coast clients that work with our Graphic Designers, use surveys and feedback to learn more about their customers and what they want. It works the other way round too. Customers can use the Internet to learn about what product they need or research your company.
If you're interested in speaking with one of our Gold Coast Graphic Designers about Online Catalogue Design or anything else, please contact us today.
Author: VB Designs