The Importance of Regular Communication with Your Clients

Written on the 12 May 2015 by VB Designs

When you spend time creating a product or service, you would think it could sell itself. Simply add it onto your website, sit back and watch it sell out with no further intervention from you, right? Wrong!

Regardless of how popular your product or service may be, sales will only be as good as your communication with your clients. Maintaining open communication with clients benefits both parties. Regular contact ensures your customers feel comfortable with you while opening doors for suggestions and feedback that could lead to more sales.

Whether it's a one-time or repeat purchase, when customers buy your goods, you enter into a relationship with them. Like all relationships, the key to success is effective communication. Engage in regular communication with your customers, via email marketing, E-newsletters and blog posts. This will keep customers apprised of your company's latest products and specials, with an air of exclusivity. 

Communicate with your customers all throughout the purchasing process and beyond and you will earn their trust while increasing positive word-of-mouth, which may equal greater sales.

Although it is a business relationship, it does not necessarily have to end at the point of sale. After all, repeat purchasers and positive word-of-mouth is the lifeblood of most any business. Therefore, ensuring your customers are comfortable with you is a must. Engaging in regular contact with customers through emails, newsletters, or blogs is the perfect way to show them you value their business. Sustained communication with customers increases their awareness of your brand and, therefore, increases the likelihood of repeat purchasing.

While we are all increasingly connected in the digital world, consumers often feel isolated when buying goods or services online. It's the ultimate catch-22 for business owners. Consumers crave the convenience of online purchasing, yet miss the personal touch of face-to-face contact. Regular newsletters and emails allow you to bridge this gap, giving your customers the best of both worlds.  Through regular contact channels, such as emails and newsletters, you can further educate customers about your business while offering value for money.

From a competitive standpoint, maintaining regular contact with customers makes good business sense. Through blogs, emails and newsletters, you can create your point of difference, placing you ahead of competitors in the minds of your customers.

Not only is this desirable, but in an increasingly competitive market, it is essential. In the digital arena, there are countless companies vying for your customers' attention. So, if you don't stay in regular contact with your audience, your competitors will.

So, as you can see, regular contact with customers holds mutual benefits for both parties. Customers will feel at home with you, and thus more likely to continue business with you, as well as recommend your services to friends and family.

By offering value for money through regular communication, your business will stay at the forefront of consumers' minds.